Expand your cable network with wireless
What is the easiest way for existing Cable Operators to expand? Big, medium or small cable operators only have the option to lay more cables. It is the organic way to expand, it is something that cable operators are familiar with and do it with their eyes closed. It is the way cable operators have expanded for years if not almost decades by now.
In the past 2-3 years though, times have changed and cable operators are starting to feel it. The cord cutting movement enabled by OTT TV providers is one reason that worries cable operators but there is another, bigger one. It is the mobile operators who are deploying fixed wireless services at a growing rate.
Their advantage is simple, they are using wireless technology in order to provide fixed services which is cheaper then laying cables and most importantly, much faster.
Even though mobile operators’ fixed services do not offer the same service quality and capacity as cable network does they are still having success because they are the ones who are entering the markets on the edge of a cable provider’s networks first. When that happens, the cable based ISP needs to fight an existing provider in the area where in fact it should be his territory.
How to compete with this when neither time or cost is on your side?
The answer is simple.
Globtel Holding’s “Wireless cable system” – AIR, which is based on cable technology enables cable operators to expand their networks fast and seamlessly integrate the fixed wireless technology into their existing networks at a fraction of a wireline deployments cost.
The system is DOCSIS based and supports both DOCSIS 3.0 and DOCSIS 3.1. Apart from the AIR System itself which just replaces physical cables, the data transmission is based on DOCSIS standard which means that any standard DOCSIS CMTS can be used at the transmitting end and any standard cable modem at the customer premises. For cable operators that means that they can use equipment they already have on stock and seamlessly integrate services based on AIR in their existing BSS/OSS. There is virtually no staff training necessary as the headend equipment remains as it would be for a standard cable wireline deployment while the installation at the customer premises differs only in a marginal way.
One question remains though. And it is by far not insignificant. What if a wireless carrier still enters the market after the cable provider deploys the AIR System?
It is safe to say, that there is currently no fixed wireless technology that can compete with the AIR System when it comes to the distance a single base station can cover and even less when it comes to throughput capacities.
The capacities of the system come very close to the standard wireline cable system deployment.
· Throughput of up to 10 Gbps per sector antenna with DOCSIS 3.1 (40Gbit per base station)
· No limit in regard to number of clients connected apart from throughput
· No limit in regard to number of “TV Only” clients
· Triple play (Internet, TV, VoIP)
· OTT support
· DVB or IPTV support
In a medium sized European Union country, a cable operator did exactly that. They moved from deploying a wireline solution to deploying the AIR System. Predominantly in suburban and rural areas. The solution gained traction very fast as it was enabling the provider to serve its clients with unseen capacities for a fixed wireless solution, triple play and all other services that the clients in their home network got.
After the initial deployment of a base station in a smaller market of theirs, it was quickly obvious that the system is ideal for the cable provider, so they deployed additional 4 base stations including the capital city.
Company’s success and the success of the other cable operators who have implemented the AIR system in combination with their report of how seamless the integration into their network was, makes the potential for competition with mobile providers very clear.
Due to the fractional cost of the deployment and because the demand for true broadband connectivity is at an unprecedented scale, fixed wireless is a hot topic in virtually all markets right now. For a good reason!
It is the best way to compete in a timely and cost-effective manner right now. And with use of the AIR system you can be the next rising star in the market.